by Jane M. Bell

By now many are aware of how the purchasing power of organic coffee drinkers has lead to improvements in the environmental health of our planet. Fair Trade Certified has also become more of a household term as well. But we are only scratching the surface. Coffee as an industry is so much more. Sustainable farming has played a huge role in the US war on drugs and increasing the quality of life in many Central American countries.
By creating an economically sound alternative for regional farmers and their families, sustainable coffee farming keeps growers above the poverty line and more importantly, out of the drug industry. A few more pennies per cup at home or the local coffeehouse is not too much to ask if it means fewer drugs on our streets.
Your daily brew, depending on your purchasing decisions, can be more a lot more then “Just a cup of coffee.” The $9 billion specialty coffee industry, with recent growth in the organic coffee market, creates huge social and political impact all over the world. The personal economic impact on your wallet isn’t as much as one may think.
Coffee, when compared with other beverages, is the best deal by far. Even with recent increases in prices as a result of last December’s Tsunami disaster and other global influences, coffee is still a great value. Currently Consumers pay about 27 cents per 6 oz cup of the world's best home brewed Organic, Fair Trade coffee.
We realize that asking coffee drinkers to dig a little deeper into their pockets is a very touchy and difficult subject to broach. Consider the last time you paid 27 cents for the finest glass of wine the planet had to offer? We are not talking about bottom of the barrel dregs. If one takes into consideration the social impact of that 27 cents, it’s value is multiplied exponentially and it’s impact on our wallets is practically nothing.
There is a lot of bad coffee that is served in the $23 billion coffee industry. A great cup of organic, Fair Trade coffee is a far better value then a fancy named, over-priced, flavor-less “coffee drink” from a cookie cutter coffeehouse that relies on hype and gimmicks instead of real consumer value. We may be a small company in this industry, but we will not compromise our promise and commitments to our planet, farmers, consumers and communities. It’s more then a cup of coffee to us.
About 65% of our coffee come from South and Central America. Our buyers are committed to teaching sustainable and organic growing methods. They spend weeks working with these farming coops. It’s not always easy to convince them that organic coffee is the way for them to go. Growers want to know that their energy and efforts are worth while. If they commit to organic growing methods, we commit to buy their coffee for a minimum of five years at prices much higher then they’d get from regular coffee market buyers. These are areas where kidnappings and encounters with roadside “death squads” and guerilla fighters are common. Over the years, with each repeat visit from our buyers, we have developed alliances and create quality of life improvements visible throughout entire communities.
Copyright 2005 Jane Bell. All rights reserved. OrganicPlanetOnline.com.

