- Half of Americans choose what chocolate they eat by the shape of the piece.
- The average American eats about 10 pounds of chocolate a year.
- The Swiss average 20 pounds a year.
- It takes 400 cacao beans to make one pound of chocolate.
- Chocolate was once considered a temptation of the devil.
- Consumers spend more than $7 billion a year on chocolate.
- On his fourth voyage to the New World, in 1502, Christopher Columbus was the first European to taste chocolate.
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